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Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs

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When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. "Google Advertising Tools" from O'Reilly examines the business and technology behind making money with content and advertising ...

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Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
2006, O'Reilly Media

ISBN-13: 9780596101084

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