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Essentials of Health Care Marketing, Fifth Edition

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Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new or expanded content on social media and digital marketing, a thorough consideration of ethics, the impact of technology on marketing and health care, and additional multimedia to add relevance and further engage students. New to the Fifth ...

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Essentials of Health Care Marketing, Fifth Edition
2021, Jones and Bartlett Publishers, Inc, Sudbury

ISBN-13: 9781284200157

5th edition

Hardcover

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