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Essentials of Health Care Marketing


The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these ...

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    eBook iconEPUB eBookEssentials of Health Care Marketing
    • Title: Essentials of Health Care Marketing by Eric N. Berkowitz
    • Publisher: Jones & Bartlett Learning
    • Print ISBN: 9780763783334, 0763783331
    • eText ISBN: 9781449621971
    • Edition: 2010 3rd edition
    • Format: EPUB eBook

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