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Essentials of Health Care Marketing

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The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these ...

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Essentials of Health Care Marketing
2016, Jones & Bartlett Publishers

ISBN-13: 9781284094312

4th edition

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Essentials of Health Care Marketing
2010, Jones & Bartlett Publishers

ISBN-13: 9780763783334

3rd edition

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Essentials of Health Care Marketing
2006, Jones & Bartlett Publishers

ISBN-13: 9780763783501

2nd edition

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Essentials of Health Care Marketing
2006, Jones & Bartlett Publishers

ISBN-13: 9781449617455

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Essentials of Health Care Marketing
2004, Jones & Bartlett Publishers

ISBN-13: 9780763732684

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Essentials of Health Care Marketing
1996, Aspen Publishers

ISBN-13: 9780834206878

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