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Enchantment: The Art of Changing Hearts, Minds, and Actions

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Enchantment n: 1) To charm, delight, enrapture How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. ...

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Enchantment: The Art of Changing Hearts, Minds, and Actions
2012, Portfolio

ISBN-13: 9781591845836

Trade paperback

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Enchantment: The Art of Changing Hearts, Minds and Actions
2012, Penguin Books Ltd, London

ISBN-13: 9780241953655

Mass-market paperback

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Enchantment: The Art of Changing Hearts, Minds, and Actions
2011, Portfolio, New York, NY

ISBN-13: 9781591843795

Hardcover

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