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Direct and Digital Marketing in Practice

by ,

Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues ...

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Direct and Digital Marketing in Practice
2017, Bloomsbury Business, London

ISBN-13: 9781472939098

3rd edition

Paperback

Direct and Digital Marketing in Practice
2011, A & C Black Publishers Ltd, London

ISBN-13: 9781408127520

2nd edition

Paperback

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