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Direct Marketing in Practice

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Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: - Plan a direct marketing campaign - Integrate new technology with conventional direct marketing practice - Maximise the impact, efficiency and return on investment of your activites - Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and ...

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    eBook iconEPUB eBookDirect Marketing in Practice
    • Title: Direct Marketing in Practice by Matthew Housden; Brian Thomas
    • Publisher: Taylor & Francis
    • Print ISBN: 9781138158146, 1138158143
    • eText ISBN: 9781136409974
    • Edition: 2016 1st edition
    • Format: EPUB eBook

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