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Developing the Public Relations Campaign

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A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and ...

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Developing the Public Relations Campaign
2013, Pearson

ISBN-13: 9780205066728

3rd edition


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