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Designing with Data: Improving the User Experience with A/B Testing

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On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows ...

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Designing with Data: Improving the User Experience with A/B Testing
2017, O'Reilly Media

ISBN-13: 9781449334833

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