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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use ...

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    eBook iconPDF eBookCustomer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
    • Title: Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue by Nick Mehta, Dan Steinman
    • Publisher: Wiley Professional Development (P&T)
    • Print ISBN: 9781119167969, 1119167965
    • eText ISBN: 9781119168294
    • Edition: 2016 1st edition
    • Format: PDF eBook

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