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Creative Arts Marketing

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As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different ...

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Creative Arts Marketing
2017, Routledge, London

ISBN-13: 9781138213760

3rd New edition

Paperback

Creative Arts Marketing
2017, Routledge, London

ISBN-13: 9781138213777

3rd New edition

Hardcover

Creative Arts Marketing
2003, Routledge, Boston, MA

ISBN-13: 9780750657372

2nd edition

Trade paperback

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