Creating Better Futures: Scenario Planning as a Tool for a Better Tomorrow

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As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Creating Better Futures , Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals ...

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Creating Better Futures: Scenario Planning as a Tool for a Better Tomorrow
2002, Oxford University Press, USA, New York, NY

ISBN-13: 9780195146110

Hardcover

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