Copywriting for the Electronic Media: A Practical Guide

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This text helps readers learn how to write effective commercials for all types of electronic media. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Close to 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare readers to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

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Copywriting for the Electronic Media: A Practical Guide
2008, Cengage Learning, Boston, MA

ISBN-13: 9780495411178

6th edition

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Copywriting for the Electronic Media: A Practical Guide
2008, Wadsworth Publishing Company

ISBN-13: 2900495411177

6th edition

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Copywriting for the Electronic Media: A Practical Guide
2002, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534526603

4th edition

Unknown binding

Copywriting for the Electronic Media: A Practical Guide
1997, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534507541

3rd Revised edition

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Copywriting for the Electronic Media: A Practical Guide
1991, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534156244

2nd Revised edition

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Copywriting for the Electronic Media: A Practical Guide
1987, Wadsworth Publishing Company

ISBN-13: 9780534066369

Trade paperback

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