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Contemporary Marketing 1999


Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is completely current, including all new opening vignettes, new boxes, and new examples.

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Contemporary Marketing: 1999
1998, Harcourt Brace College Publishers

ISBN-13: 9780030223136

1999 edition

Trade paperback

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