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Business-To-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales

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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

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Business-To-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
1998, McGraw-Hill, Lincolnwood, IL

ISBN-13: 9780844232430

2nd Revised edition

Hardcover

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Business-To-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
1992, NTC Business Books, Lincolnwood, IL

ISBN-13: 9780844234724

Hardcover

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