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Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire

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In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved.The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joe's boyhood dreams. ...

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Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire
2006, Sports Publishing LLC, Urbana-Champaign, IL

ISBN-13: 9781596701243

Hardcover

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