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Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

by ,

By following the teams that are inventing some of the world's best-loved toys, "Brick by Brick" spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
2014, Crown Business

ISBN-13: 9780307951618

Trade paperback

Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
2013, Crown Business

ISBN-13: 9780307951601

Hardcover

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