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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

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What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi ...

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
2011, Kogan Page Ltd, London

ISBN-13: 9780749462994

2nd Revised edition

Trade paperback

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
2005, Kogan Page, London, England

ISBN-13: 9780749444334

Trade paperback

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
2003, Kogan Page, London, England

ISBN-13: 9780749439279

Hardcover

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