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Boys and Their Toys: Understanding Men by Understanding Their Relationship with Gadgets

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"The key to understanding men is in understanding how they relate to their gadgets. Just because they may seem to show more interest in their computers...or their remote controls...or their fancy watches or their power mowers or their stereos...doesn't mean that their toys are really the most important things in their life. In Boys and Their Toys , bestselling author Bill Adler, Jr. explains how men use toys to assert their independence and freedom, relieve stress, connect to their lost childhood, and even express their ...

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Boys and Their Toys: Understanding Men by Understanding Their Relationship with Gadgets
2006, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814473443

Hardcover

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