Bottlenecks: Aligning UX Design with User Psychology

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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in ...

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Bottlenecks: Aligning UX Design with User Psychology
2017, Apress

ISBN-13: 9781484225790

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