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Biosurveillance in New Media Marketing: World, Discourse, Representation

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Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer ...

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Biosurveillance in New Media Marketing: World, Discourse, Representation
2018, Palgrave MacMillan, Cham

ISBN-13: 9783319962160

2018 edition

Hardcover

Biosurveillance in New Media Marketing: World, Discourse, Representation
2018, Palgrave MacMillan, Cham

ISBN-13: 9783030071585

Trade paperback

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