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Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing

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Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.

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Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing
2007, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814473832

Hardcover

Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing
2007, Amacom, Nashville

ISBN-13: 9780814416754

Trade paperback

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