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Behind the Wheel at Chrysler: The Iacocca Legacy

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In the late 1980s, the Chrysler Corporation teetered on the verge of bankruptcy. By 1983, Chrysler was profitable again, due in large part to the efforts of Lee Iacocca. In this hard-hitting expose, business reporter Levin reveals the truths behind Chrysler's success.

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Behind the Wheel at Chrysler: The Iacocca Legacy
1995, Houghton Mifflin, New York, NY

ISBN-13: 9780151117031

Hardcover

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