Monday Only | Up to $20 Off. Get the code »

Audience Economics: Media Institutions and the Audience Marketplace

by

Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also ...

  • Book Details
  • Seller
Audience Economics: Media Institutions and the Audience Marketplace
2003, Columbia University Press, New York

ISBN-13: 9780231126533

Trade paperback

Select
Audience Economics: Media Institutions and the Audience Marketplace
2003, Columbia University Press, New York

ISBN-13: 9780231126526

Hardcover

Select
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency