alibris logo

Analysis for Marketing Planning

by

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

loading
    • eBook Details
    eBook iconPDF eBookAnalysis for Marketing Planning
    • Title: Analysis for Marketing Planning by Lehmann, Donald; Winer, Russell
    • Publisher: McGraw-Hill Higher Education (US)
    • Print ISBN: 9780073529844, 0073529842
    • Edition: 2007 7th edition
    • Format: PDF eBook

    Rent eBook (2 Options)

    Buy eBook

    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ

    This is a digital edition of this title.

    $30.41
    digital devices
    Show Item Details