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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All

by

Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
2012, Portfolio

ISBN-13: 9781591845331

Trade paperback

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
2009, Portfolio, New York, NY

ISBN-13: 9781591843030

Hardcover

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