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Advertising 2.0: Social Media Marketing in a Web 2.0 World

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Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

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Advertising 2.0: Social Media Marketing in a Web 2.0 World
2008, Praeger Publishers, Westport, CT

ISBN-13: 9780313352966

Trade paperback

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