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Advertisers at Work

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"Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you're starting out in advertising or simply want to pick up some tips from the greats." -Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look "In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad world's biggest players. The interviews-ranging from advertising legend Mike Hughes to leaders ...

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Advertisers at Work
2012, APress, Berlin

ISBN-13: 9781430238287

Paperback

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