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Accounting for Tastes - Becker, Gary Stanley
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Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.

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Accounting for Tastes 1998, Harvard University Press, Cambridge

ISBN-13: 9780674543577

Revised edition

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Accounting for Tastes: , 1996, Harvard University Press, Cambridge, MA

ISBN-13: 9780674543560

Hardcover

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