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A Framework for Marketing Management

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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Framework for Marketing Management
2015, Pearson, Upper Saddle River

ISBN-13: 9780133871319

6th Revised edition

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Framework for Marketing Management
2011, Pearson

ISBN-13: 9780132539302

5th edition

Paperback

A Framework for Marketing Management
2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136026600

4th edition

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A Framework for Marketing Management
2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131452589

3rd edition

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A Framework for Marketing Management
2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131001176

2nd edition

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Framework for Marketing Management
2001, Prentice Hall, New Jersey

ISBN-13: 9780130318954

Paperback

A Framework for Marketing Management
2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130185259

Trade paperback

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