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A Framework for Marketing Management: International Edition

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For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

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A Framework for Marketing Management: International Edition
2008, Pearson

ISBN-13: 9780137131846

4th edition

Paperback

A Framework for Marketing Management: International Edition
2002, Pearson

ISBN-13: 9780131204270

2nd edition

Paperback

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