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A Consumers' Republic: The Politics of Mass Consumption in Postwar America

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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum ...

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A Consumers' Republic: The Politics of Mass Consumption in Postwar America
2003, Vintage, New York

ISBN-13: 9780375707377

Trade paperback

A Consumers' Republic: The Politics of Mass Consumption in Postwar America
2003, Knopf Publishing Group, New York, NY

ISBN-13: 9780375407505

Hardcover

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